Many business owners think that once they’ve designed and set up a successful website, the job is done. A business website is never complete and it is ever evolving. It needs to be maintained and updated on a regular basis, in accordance with a full maintenance plan. This ensures that your website’s content, backups and SEO are all kept up to date – and protected from the threat of spam and viruses.
Small issues and problems which go unnoticed or are ignored will add up. The result can be website down time and ultimately, loss of business, user confidence and revenue. Your business website should be kept continuously updated and maintained to lessen the chances of something drastic going wrong – and to reduce the financial blow of the (often significant) costs to apply any fixes.
Improve your web presence
The easiest way to keep your website updated is by maintaining a continuous flow of blogs, articles and publishing press releases. By posting at regular intervals, your users and visitors stay in touch with the latest developments and changes. Adding fresh content and information to the business website equals search engine optimised web results which is a key contributor in boosting your online presence.
Continuous peace of mind
With a website maintenance plan in place, you can be sure that all of your plugins and search engine algorithms are up-to-date, meaning your business won’t fall behind.
Ready for an overhaul of your look or structure? These jobs are hard to take on yourself, particularly alongside the day-to-day running of a business. Having someone on hand to manage the additional burden can help a lot and having professional support gives added peace of mind that the job will be done efficiently, and will be done well.
Focus on your core business
Outsourcing website maintenance services is a great way to ensure your website continues to function fully without becoming a distraction. Instead of wasting precious time and resources troubleshooting, you can focus on delivering your core business to your customers.
Hiring an external website management provider can also have a positive impact on reducing stress levels within the internal workforce. In-house staff require access to support, development opportunities and day to day management – not to mention all of the mandatory employee benefits and the costs attached to these. For a fixed fee, the maintenance of your website is not only taken care of but the burden of responsibility on you and your staff is eliminated too.
Experts as a long term investment
You can’t expect to be an expert in everything. If you have to spend hours researching the fix for a site problem, you’re wasting both time and money. Instead, you can leave it to someone who is quickly able to identify and solve the issue. Website maintenance services might cost money, but you’ll make that back on the productivity you would otherwise waste.
Accepting limitations and recognising that you can’t possibly know or do everything, is a major step in the journey to becoming a successful business. Acknowledging that you will need input from specialists can help bring out the best in your company.
Maintaining your business website may not be at the top of your priority list but having a high performing website is a critical factor in your business’s success – and the health of your website has a direct impact on how likely you are to succeed. There are multiple reasons for this and we hope that by covering some of the key points above, you are better equipped to consider your options.
Website maintenance can be done in-house but by partnering with an experienced web agency such as The Digital Studios, you are removing the burden from your team, buying peace of mind and ensuring that your website remains up to date and fully secure.