Google has now rolled out a new feature called “Platform properties” feature globally to all Google Search Console accounts. This feature lets you track the performance of your social media and video content platforms in Google Search.
What Are Google Search Console Platform Properties?
Google Search Console “ is a way to see how well your social and video content is performing within Google Search. In Google Search Console you will be able to see the performance of your content from the following platforms Instagram, TikTok, X and YouTube performs on Google Search.
What Reports Do Search Console Platform Properties Include?
The Performance report shows total clicks, impressions, and other core metrics. You can filter and sort this data to see which posts and search queries are driving the most traffic. If you prefer another analysis tool, the data can also be exported.
The Insights report gives a high level overview of recent traffic trends, top performing posts, and how people are discovering the account on Google.
Achievements let creators track their growth and celebrate milestones, such as reaching a new threshold for total clicks from Google Search in the last 28 days.
How Do You Add a Platform Property in Search Console?
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Open Search Console.
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Go to the verification page, or open the property selector dropdown anywhere in Search Console and click Add property.
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Choose one of the four available platforms: Instagram, TikTok, X, or YouTube.
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Follow the onscreen verification steps to securely authorize the connection.
Frequently Asked Questions About Search Console Platform Properties
Which platforms does the Search Console platform properties feature support?
Currently supports four platforms: Instagram, TikTok, X, and YouTube. Google could add to this later.
Can I export platform property data from Search Console?
Yes. Just like data from regular website properties, performance data from platform properties can be exported and analyzed in other tools.
When will platform properties be available?
Google announced the feature in early July 2026 the feature should now be available in your Google Search Console account.
