The importance of content distribution within your email signature
Content distribution boasts a number of benefits and forms a crucial element of your B2B strategy.
It boosts brand awareness, as well as being hugely beneficial for lead generation and client retention.
How you promote and publish the content your publish is becoming more and more pivotal to the success of your campaign.
The vast amount of content being produced on a daily basis means it’s no longer enough to just create great material, you need a campaign to get it seen.
How to use email signatures for content distribution
Email remains by far the biggest corporate communication channel used worldwide. Yes, more than WhatsApp, text message and google searches all combined. *Gasp* So, with that in mind you can see why it makes sense to utilise the emails you are already sending out as a way to promote your content.
Ways to use your email signature as a content distribution tool
- Drive traffic to your social networks
Desoutter found out that the email signature can have an enormous impact on your social traffic.
In their recent campaign, a whopping 90% of all traffic to their LinkedIn profile came from their email signature banner.
- Direct readers to your blog
A link to either your most recent post, or your highest-rated content, will encourage your email recipients to take a look.
- Advertise a new product or update
Including product information or updates in your email signature, rather than in the body of the email, makes it less ‘salesy’ and therefore more likely to resonate with recipients or capture their attention as they won’t feel like it has been pushed onto them.
- Encourage recipients to subscribe to your email newsletter
If you are looking to boost your subscriber list, encouraging recipients of your email communication can be a great way to do this.
We hope this has given you some insight into how your email signatures can help to distribute the content you are producing easily and effectively.
Take some time to think about how your email signature can fit into your company goals as there so much value they can provide. If you put some effort into making them work for you, your email signature will be an incredibly powerful way to distribute your content far and wide.
Do you want to harness the power of email signatures as a business marketing tool?
The Digital Studios can offer practical help, advice and ongoing support with both content marketing and email signature optimisation.
We are proud to have designed and built a vast number of bespoke email signatures, for a broad range of clients. We would be happy to share with you some examples of our work, or if you would like to explore how email signatures could work for you, get in touch.