We believe Instagram can be used for any business to grow their business and their audience. Of course, the choice to grow a presence on Instagram will depend on your business, your goals, your audience and customers.
If you haven’t decided if Instagram is the best place for you. We have compiled a list of tips to get you going with Instagram and show you what Instagram has to offer and the value of the platform.
Instagram is all mobile.
You used to be only able to sign up to Instagram from the mobile app. Instagram have mobile apps for both Android and IPhone. It all about sharing moments in your day. (It’s not about posting endless product photo’s, famous quotes, or links to your website)
Engage, Like & Comment.
Follow users on the platform and engage with them like would you on Twitter. Comment on your follower’s pictures as you would on other social media.
Like Twitter and Facebook Instagram also uses hashtags. The hashtags are searchable on the app and Instagram also shows you how many photos have used that hashtag. There are lots of fun hashtags already in use and you will also find them useful in finding people relevant to follow. You can also set up your own company hashtag for your customers to follow.
Instagram is all about sharing moments, if you have decided to open an account to market your business, use it to show the people in your business, behind the scenes, if you are selling a product and how the product is made – these are just a couple of ideas.
Don’t forget video.
With Instagram you can post videos but keep them short around 15 seconds. Instagram also has its own editing feature for video, which you can take advantage of, such as video filters. For example share a tour of your new office.
Leave your Instagram username in the comments below so people find your profile.