Google is releasing a new update to Google Business Profiles they will soon allow businesses to add social media links to their Profiles, helping companies improve visibility across Google products.
The option let’s business show their social media channels alongside other information in Google search and Maps. You will be able to add one link per social media platform to their Business Profile.
The platforms that will be supported will be Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube. It’s been rolled ok worldwide but is currently only available in specific regions.
How will you be able to social link to your business profile
To add a social media link to a Google Business Profile, businesses need to access their profile, click ‘Edit profile,’ then ‘Business information,’ and finally, ‘Contact.’
Under ‘Social profiles,’ they can select the social media platform they wish to link and enter the web address.
Editing or removing the link follows a similar process.
To edit a link, businesses must update the web address field for the designated social media link. To remove a link, click on the ‘Trash’ icon next to the social media profile that needs to be deleted.
Occasionally, Google automatically adds social media links to eligible Business Profiles. To modify these auto-added links, businesses can add a new link for the same social media platform following the same steps.
Google have said that currently there will be no metrics on click rates for these social media links.
Being able to add social media channels to your business profile will be another way for businesses to optimize their presence across Google’s ecosystem.