We know that creating content for your social media business pages can sometimes leave you feeling a little uninspired. We have put together some of the simplest post types to help you create some captivating content for your audience. These ideas shouldn’t take up too much of your time or resources and will help to keep your content varied and interesting.
So, here goes;
1. Share quick tips and advice
Aside from sharing an entire “How-to” post, share a few quick tips that you think are the most important. Sharing a simple tip is an easy way to share valuable information with your audience.
You could even give them a name with your brand.
2. Post an answer to a commonly asked question
Instead of repeatedly responding to the same question, solve it by sharing a post with the answer. The majority of social media platforms will let you “pin” the answer to the top of your social media page, so your audience can easily see it when they first get to your page.
3.Link to free resources
Who doesn’t love free stuff? Your audience will appreciate free resources, it could be an ebook, white papers, or other downloadable content. Put together a content bundle or a downloadable infographic, so your audience can use it for reference. Make sure you brand it so they always know who created the resource. If it’s an info ebook include a link to your site.
4. Highlight new team members
After posting a job listing, you will likely find the right candidate. Once you’ve found the right candidate(s), take it a step further and show them off to your audience. Let everyone know that you’re excited to have them on your team.
5. Company accomplishments
Believe it or not, your audience wants to see you succeed. Share your successes with them on social media and celebrate together. Let your audience know if you win an award or reach a particular milestone at your business such as X amount of years in business, X amount of orders or X amount of charitable giving.
We hope you find these quick tips help you to keep your social media posts interesting and engaging so you can avoid posting meaningless content for the sake of it. Your posts should aim to educate, amuse or inspire your audience so try to keep the content relevant.