Welcome back. This is part three of our ten-part series which gives business owners like YOU 100 marketing tips and ideas in 10 bite-size blogs.
This edition is all about small but effective changes that you can easily implement to improve your marketing.
We know that business owners are busy and that some ideas require time, money and effort. So, these ideas are all about being quick and easy to do.
No excuses not to try these ones!
Part four- 10 quick-wins for your business marketing
- Offer discounts for limited periods
Discounts at certain times of the year are always popular. Offer your own products and services at a discounted rate, for example – ‘Summer Savings’ or ‘Winter Deal’. People always like a bargain.
- Mobile advertising
Why not create a friendly sticker for your car and advertise your business whilst on the move? Don’t forget to add your website link and telephone number. To make it more fun, add a special discount code – something that people can use when they call up or order.
- Create a Facebook Page
Facebook is a consumer- based platform but only create a Page if you think your business suits the medium. Post interesting updates to keep your fans hooked. Don’t spam and don’t self-broadcast. Read these Facebook Page tips for extra ideas.
- Hook up your social media accounts
Don’t forget to provide links from your own website to all your social media accounts and vice versa. Make sure everything hooks up and don’t forget to include your social media accounts in all your marketing materials/literature.
- Throw in some freebies
Whether you’ve just delivered some printed brochures or sent over a marketing plan, add in a cute freebie to make your client happy. One local design firm we know sends sweets with all of its deliveries. A small but effective idea that is easy to implement.
- Put up your prices
Increasing prices will give a perception that you’re a more ‘premium’ provider. This will help you to win more higher value work while putting off those lower-end clients that always seem to cause the most hassle.
- Use Google Local
People still search for products and service providers via Google Local, so make sure your business is listed. It’s free and will certainly help with your search engine marketing.
- Make better use of your business cards
People often overlook business cards and only print their contact details on one side. Make use of any blank space on the reverse, by adding your slogan or more details about your products and services or even a quirky quote or customer review.
- Offer package deals
Why not offer two services within one discounted package? For instance, if you’re a web developer – why not offer a website that comes with free copywriting. You can hire outsourced support and ensure the package you offer is priced at such a rate that it covers everyone’s costs. Whilst making a profit, of course.
- Send exclusive deals to your customers
Make good use of your customer database and send out regular marketing campaigns, offering some sort of exclusive deal. Make your deals timely by tapping into different seasons of the year. This will encourage more business from your existing clients.
These ten quick-win marketing tips are simple and effective ways to enhance your business’s visibility and appeal without requiring significant time or investment. Whether you choose to offer limited-time discounts and creative freebies or try out leveraging Google Local and making better use of business cards, these ideas are easy to try and could make a big difference.
Finally
Pick ideas that optimise your social media presence, create package deals to appeal to a wider audience, or send exclusive offers to customers, these ideas are designed to help busy business owners who might be short on time or resources. Try them out and let us know how you get on.
