On the twelfth day of Christmas, my true love gave to me, twelve social media ideas to grow my business.
It’s that festive time again with christmas markets taking over city centres, mulled wine on offer at every social event and the twinkle of christmas lights brightening your local high street. With all the fun of the festive season around you don’t leave your social media behind when it comes to sharing that heart-warming Christmas spirit.
But where do you begin with Social media posts for Christmas?
We’ve created a Christmas social media advent calendar with 12 fun and festive content ideas to help you build your social following and increase engagement before the year is through.
12 Christmas Social Media Ideas
Tour of your company and your Christmas decorations
Build your brand awareness by sharing the Christmas decorations in your office on social media. Not only will this give insight into your company culture, but will also give you a chance to show off where you work to your followers.
Discount and competitions
Increase your Christmas sales with discount codes for your loyal followers or a competition to win a free product or service. Have a look at your best selling products or if you have specific Christmas services that you want to promote and make them your focus. Dont forget your newsletter followers, give them a specific Christmas code.
Contests and Giveaways
Contests and giveaways make for the perfect Christmas social media post. Hosting contests and giveaways can be a great way to interact with your audience, increase brand awareness and followers, and importantly provides the opportunity to give back to your community. During this time of year when spirits are high but budgets might be low, people love freebies and gift cards. In fact, more than half of consumers have gift cards at the top of their wish list and 33% of holiday shoppers will wait until there is a sale or promotional offer before they check out your business this season.
Capitalize on key dates in December
December is filled with opportunities for seasonal content such as Christmas Card Day and Christmas Jumper day. Find out what key dates are coming up and plan your content in advance. Don’t forget to jump on board and comment on trending topics.
Promote Christmas sales
While freebie contests create good engagement for your business, it’s the season for driving holiday sales with promotional social media posts. 58% of all consumers’ holiday-buying decisions will be influenced by social media–with Facebook, YouTube, and Instagram being the top three. With these numbers increasing each year using social media posts is so important.
Christmas-themed blog post
Create extra Christmas content across your platforms. Share these on on your social media pages for an extra bit of festive fun. You could talk about Christmas related themes within your industry or create a fun stand-alone Christmas article like ‘Top Tips for Last Minute Christmas Shopping’ or ‘Five Christmas Recipies That are Quick and Easy to Make.’
Office Christmas traditions
Does your workplace take part in secret Santa gifting every year? Or maybe a Christmas bake- off? Share these traditions with your followers to give an insight into the Christmas season at your brand. Show images of the Christmas bake-off event and get your audience involved with the votes. Perhaps you could share photos of the secret santa gifts and ask your audience to guess who the gift was for/from. Iif you dont have any traditions then there is no better time to start one.
Yorkshire puddings or pigs in a blanket?
Creating a poll can be a really fun way to increase engagement with an interactive Instagram story or LinkedIn poll! Twitter and Facebook also offer this feature as do TikTok stories. Have your followers vote on their favourite Christmas song, films or food and share the results.
Gift some Gift Inspiration.
Sharing your company’s Christmas gift guide on your socials is a great way to boost traffic to your site. Create sections for different people and share these on your social channels. Your audience will thank you for the inspiration and organisation.
Favourite Christmas joke/pun
Bring a bit of humour and personality to your brand by sharing your favourite cheesy Christmas joke – bonus points if it involves a pun! This is a great way to bring fun to your posts and give your audience a giggle.
Team up with other businesses to create a virtual advent calendar.
Each day throughout December share a post, product or highlight from another local business. People love to see businesses support each other and you never know, they might return the favor. It is a great time to share photos or posts of businesses as most are featuring eye-catching Christmas decorations.
Support a local charity.
Christmas is a time for giving but also is a time that can be hard for so many people. Why not find a local charity that you can support this December, and use your social media platforms to encourage others to do so.
Don’t forget to wish your audience a Merry Christmas from your company
Connect with your followers by wishing them all a merry Christmas from your brand.
This might feel obvious but sticking with a tried and true Merry Christmas post can too often be forgotten by small businesses.91% of consumers say they’re more likely to do business with companies that appreciate their customers.What better way to do this and show appreciation for your customers than wishing them a sweet and simple Merry Christmas? Create an image or video to go with this to go along with your post, the best ones show the faces of your team.
So, there are our 12 Days of Christmas Social Media Posts that even the most grumpiest of Grinches can get on board with. We’re so excited to see what Christmas themed content you create.
If building your social media pages was on your list of things to get done in 2023 but you still haven’t checked it off the list, get in touch and let us help propel you into 2024 with some oomph!