We have had people and business ask us why should I start a blog for my business website. Here are a few tips on why blogging is important for your website
It helps drive traffic to your website
Everyone would lick more traffic to their website, so why not start blogging it will improve your web profile and help towards increasing your web traffic. Your blog gives you the opportunity to create relevant content for your customers and you can use it as a tool to direct more traffic to your website.
Your blog gives you the opportunity to create relevant content for your customers and you can use it as a tool to direct more traffic to your website.
Every time you create a new blog post, it’s more page indexed on your website giving you more opportunity to show up in search engines such as Google which will improve your possibilities of you being picked up in an organic search. It communicates with Google indicating that your website is active and they should be checking this website.
Blog content will also help your social media presence. Every time you post a blog post, you are creating content people can share on social media. Which will help expose your business to a new audience.
2.Increase your SEO
Blogs help with your SEO on your website, in both general and local search engine rankings. Fresh new content is one of the keys to search engine results.
Search engine crawlers love quality new content, if you build a blog which provides readers with interesting information’s, you’ll see an increase in favourability from Google and other search engines to your website.
Use Keywords and topics on your website are a way in which Google and other search engines find your website.
3.Establish your company as an industry Expert.
Your blog can demonstrate your expertise in a particular field by sharing relevant information with your readers.
Over time as your as you release more posts on your blog you can become a go to resource that provides useful information about tools and resources. Which can then lead to leads for your business.
For example, if you are in the retail field write blogs about your products and industry you are in or even the latest product.
If you are a B2bB company post articles about your service and become a hub or place to be.
Doing this you are building trust, you show this the more likely your customers will trust you to supply what they need and this leading to leads for your business.
4.Can help your business grow
Blogging can impact on a lot of thing in you business. For example your potential new clients can read interesting stories about your company and even new products or services. This is a great free marketing tool you can use.
Here is just one statistic from yahoo ( https://www.aabacosmallbusiness.com/advisor/top-blogging-statistics-45-reasons-blog-180101993.html )
61% of US online consumers have made a purchase based on recommendations from a blog.
Are you ready to start blogging? If yes you can add your blog below in the comments.