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Why businesses benefit from blogging

As a business, you may be wondering what the benefits of blogging are. You might feel like it’s a waste of time or something that’s a ‘nice to do’ rather than a ‘must do.’

According to Quoracreative, more than 75% of internet users say they read blogs regularly. People turn to blogs for information. Blogging is absolutely still relevant in 2021. We are living in a digital information age and our reading habits have developed.

Advantages of blogging?

As well as making you a more obvious choice for new clients and raising your profile within your chosen industry, here are six key reasons why you should be blogging for your business…

1. Blogging will increase traffic to your website.

By posting regular and consistent content which drives value, you’ll increase your website’s traffic so create content which speaks to your target audience.

Companies who frequently post great blog content are able to reap significant and measurable benefits in comparison with competitors who blog infrequently or not at all. By regularly updating what you are able to offer by way of advice, opinion or support in your own area of expertise,  people will be driven to your website to find what they need. More traffic to your website = more leads for your business.

2. You will attract new customers

Regularly updated blog material can produce a continuous stream of high quality leads. When you publish in-depth blog posts which can support potential clients/customers to solve individual problems themselves (or at least think differently about how to approach a particular issue), their level of trust and respect in you, and your business, will increase. If they want more help than a blog post can offer, then they’re much more likely to be interested in procuring your product or service.

3. Blogging improves your SEO

Search engines prioritise new, valuable and relevant content over websites which hasn’t been updated in years.A blog is the perfect way to keep your own website fresh and enables you to  introduce topic areas which customers can find real value in. Search engines will reward your efforts by boosting your website in their listings. Therefore, by regularly adding quality pages by way of a blog, you are increasing your opportunity for visibility online, which again can only mean an increase in traffic to your website.

4. You will be perceived as an industry leader

By consistently writing about relevant topics, your business will be able to assert itself as an expert and industry leader. Don’t be shy about sharing your knowledge, experience and opinions with customers to show that you know what you’re doing. This will help build customer confidence in your brand. 

5. You will increase brand awareness

Increased visibility will support you in building brand awareness more widely. As your ranking in Google searches increases, so does your exposure and therefore, the numbers of users connecting with your blog. In turn, other websites will link back to you, which will mean your reach is increased further.

6. Blogging can help you to build a contact base of potential buyers

People will come to your blog, read a post and then leave. Capturing their email addresses is important because it gives you a permanent point of contact. An important legal point here is that you need to include opt-in boxes which enable your readers to subscribe to your email list (and more to the point, ensures they have given their consent for you to stay in touch). To persuade them to sign up, you can offer them a digital download, a coupon code, a free limited trial of your service, etc. These are called opt-in offers.

And finally…

The benefits of blogging are clear. From search optimisation to customer relationship building, blogging is a powerful tool that all businesses with an online presence will benefit from. Whether you’re trying to start a blog for your business – or just make it easier for customers to find you online, we can help. Get in touch with us today for support in getting started with content marketing and much, much more.

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