Getting more visitors to your business website is what every business owner needs and wants.
This simple guide can help you to start to get more traffic to your website, which means more traffic, more potential sale for your products or if you are running a service more enquiries for your business.
Run and maintain a BLOG!
Our first tool to use in getting more traffic for your business website is run a blog within your website.
Creating bespoke content your potential customers will find useful, about your service or products will drive more traffic to your website. Excellent articles get shared on social media and this will gain you inbound links from other websites to yours which, means more traffic. Also, this will help your SEO and potentially your Google ranking.
You have to stick with your blog, results from it will come and it won’t happen straight away.
Work on your headlines of your posts and pages
Your headlines attract people to the website, particular when sharing your blog posts via social media. Make sure they are clear and will benefit your readers. For example, instead of naming it:
www.website.com/article46 or www.website.com/#!article/cjg9
Call it www.website.com/get-more-visitors-to-your-small-business-website – this helps search engines and your readers to tell what this page is about and you also have a google friendly URL.
It’s not enough to produce great content and hope people will find it. One of the ways to increase traffic to your website is by using your social media channel to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great attraction with image- social sites like Pinterest and Instagram.
Use Google Analytics
Use metrics such as Google Analytics to analyse how your site visitors are interacting with your content and figuring out how you can tweak your content to increase your conversion rate.
With the percentage of users now browsing the internet on mobile or tablet devices if your website is mobile friendly they will stay and engage and browse your website.
Last year in April 2015 Google announced that if your website is not mobile friendly it will affect your Google mobile search ranking. If your website is not responsive or mobile friendly then it will be affected on mobile searches. So, if you’re not responsive you will see your website have a lower ranking than other or potentially not shown at all. With more and more people using mobiles search if you don’t comply that will be a large audience wiped out.
If you’ve got your own tips for increasing traffic to your website, we would love to hear them. We will continue to add to this with more posts on our website.