Instagram is set to launch a new video editing app called “Edits,” available in app stores on 30th April 2025. Yes, another editing app for social media.
This announcement follows the temporary removal of ByteDance’s CapCut from app stores as part of the TikTok ban, leaving creators searching for alternatives. Meta has a history of quickly stepping in to fill market gaps. For instance, they introduced Threads during Twitter’s period of uncertainty and launched Instagram Reels when TikTok was banned in India.
“Edits” will be a standalone app from Meta, designed to provide content creators with advanced editing tools and “professional” video customisation, positioning itself as a competitor to other popular editing apps like CapCut.
Instagram Head Adam Mosseri emphasised that Edits will be more than just a video editing app, describing it as “a full suite of creative tools.”
What We Know About Ingrams Edits App
Project Management: Users can manage multiple projects through the Projects tab and share drafts with team members.
Editing Features:
- Cutouts tool for isolating specific elements within a clip.
- Export videos without watermarks in 1080p resolution across multiple platforms.
- Capture high-quality clips up to 10 minutes long.
- Access video overlays, green screen capabilities, and AI-powered animations.
- Enhance audio, remove background noise, and auto-generate captions
Analytics: Detailed insights into video performance for users who share content on Instagram.
Ideation: A dedicated tab for creative inspiration.
👉 Reels created with Edits will display a ‘Made with Edits’ label when posted directly to Instagram. Some users have already noticed a prompt stating, “Reels made with Edits are optimised for high-quality playback on Instagram.”
Mosseri also noted that new features would be tested in Edits before potentially being rolled out to Instagram and Threads.
Finally
Edits could become a valuable tool for creators and brands looking to enhance their video content.
Our prediction? While Instagram hasn’t explicitly confirmed this outright, we feel that posting directly through Edits might offer an advantage in the algorithm, given Meta’s preference for users engaging with their in-house tools.
“Edits” is set to launch on 30th April. Will you be trying it out?
